I think people is missing the point here: Why setting up a 20% discount policy when the intention is to charge the discounted rate in the first place? Removing the discount policy (e.g. 20% off from the $20NT = $16NT) and update the list price to the discounted rate ($20NT -> $16NT) doesn't mean people pay more for public transportation. Does people simply stop using public transportation when there's no marketing schemes?
Let me put it this way, a Big Mac from MickeyD store #1 cost $20NT, the same Big Mac from a nearby MickeyD store #2 is listed at $100NT, but they have a 80% discount event going on all year long, which store will you go to satisfy your MickeyD cravings?
The idea here I believe is to simplify the math and get rid of all the marketing schemes & complicated "formulas" which hides details in their earnings report. |
