您真的很懶耶.......
還真的不是普通的懶.......
它的官方網就有資料了
http://www.skx.com/index.php
Skechers
Corporate Overview
SKECHERS USA, Inc., an award-winning global leader in the lifestyle footwear industry, designs, develops and markets lifestyle footwear that appeals to trend-savvy men, women and children. The Company's success stems from its high-quality, diversified product line that meets consumers' various lifestyle needs and an innovative global marketing strategy driven by cutting-edge print and television advertising. Also vital to the Company's growth strategy is its broad range of domestic and international distribution channels - department, specialty and athletic stores, the Internet, and company-owned retail stores.
Since its inception in 1992, SKECHERS' diverse product offering has grown from utility-styled work boots to include sport, casual, dress, dress casual and high-fashion footwear. Along with the successful SKECHERS Sport, SKECHERS USA, SKECHERS Collection and SKECHERS Kids lines, the Company has expanded its demographic scope with additional lines that highlight the brand's versatility: Somethin' Else from SKECHERS, dress casuals for trend-savvy juniors; SKECHERS Active, everyday sneakers for women of all ages; and SKECHERS Work - an expanded selection of popular utility product designed to meet high industry standards for compression, electrical hazard and slip-resistance. Branded separate from SKECHERS, the Company's high-fashion lines include Mark Nason, exclusive footwear for men with discerning style; 310 Motoring, men's driving-inspired athletics, boots and shoes; men's/boys' Rhino Unlimited and women's/girls' Rhino Red, urban- and street-inspired footwear, and Michelle K, Michelle K Sport and Michelle K Girl for trend-driven women and girls. With almost 20 lines offering more than 2,000 styles, SKECHERS' tremendous depth and diversity draws a wide range of male and female consumers across every age and demographic.
SKECHERS' aggressive marketing strategies have also played an integral role in the Company's success. By diversifying its reach across every medium, SKECHERS' current and future consumers are frequently exposed to the Company's latest offering. Focusing on product-driven imagery, SKECHERS' action-packed print ads highlight the lines' latest styles. The Company's animated TV spots for children also highlight an exciting array of athletic and casual footwear styles, and are shown in heavy rotation during children's high-traffic viewing times throughout the year.
SKECHERS sells its products to numerous department and specialty stores in the United States, Canada and European countries where the Company has subsidiaries. These European countries include: England/Ireland/Scotland, France, Spain, Portugal, Italy, Switzerland, Austria and Belgium/Netherlands/Luxembourg.
The Company also sells direct to consumers through more than 125 company-owned and -operated SKECHERS USA retail stores, from its premier New York Times Square and Los Angeles Universal CityWalk locations to destinations in London, Paris, Frankfurt and Toronto. On the World Wide Web, the Company sells its product directly to consumers via its online site, skechers.com, which offers an extensive selection of SKECHERS footwear 24 hours a day.
Through more than 30 major global distributors, SKECHERS sells its products in over 100 countries and territories, including Australia, Chile, China, India and Japan. SKECHERS' distributors have also opened 22 SKECHERS retail stores in 14 countries.
Through its strong product lines, innovative advertising and diversified distribution channels, the Company's objective is to profitably grow its worldwide operations while leveraging the SKECHERS brand, one of the most recognized names of the footwear industry. Headquartered in Manhattan Beach, California, SKECHERS is traded on the New York Stock Exchange under the symbol SKX. If you would like more information on SKECHERS USA as a publicly traded company or SKECHERS stock, please call 1-877-INFO-SKX.
[ Last edited by simonchutw on 2005-4-28 at 11:03 PM ] |
